A lot of people I talk to bring up the same question: where does the Real Estate Agent lead generation happen online? As I always mention, the use of various tools to help you source leads and grow is invaluable. Using some of them in combination can even give you power like a superhero with the ability to leap tall buildings in a single bound. Look at how far we’ve come with the Internet!
Real estate agents can generate more leads online via their website, social media accounts, and email list. That’s why in this post we will go over the top 3 ways you can generate leads online as a Realtor.
As a real estate agent, you are constantly looking to generate leads online. There are so many ways that you can do this, but only a few will help you achieve your goals. This post will look in-depth at those few ways that will help you.
Paid Facebook/Instagram Ads
Real estate agents have always understood the power of face-to-face interactions and inbound methods such as blogging, digital, and print marketing. But did you know that there is another property you can use to generate leads: Facebook and Instagram.
With Facebook advertising being quite affordable, it is an excellent channel to advertise. The real estate industry needs more ways to generate leads and Facebook ads can be the perfect way to do so.
Leverage Social Media
Did you know real estate agents make up approximately 6% of social media users? That’s pretty small when you consider there are over a billion active social media users. However, don’t let these small numbers discourage you from utilizing this great marketing tool in order to generate leads for your real estate business.
Social media is one of the most influential tools businesses and real estate agents have to generate leads. This is because consumers are more active on social media than ever before. However, it can be overwhelming trying to figure out which channels to focus your time on, considering there are dozens of options. To help agents save time and maximize their social media efforts, we’ve compiled some key tips to optimize your real estate social media strategy.
There are several social media platforms that can help you stand out as a real estate agent. However, there are also pitfalls that can affect your reputation. Here are some key tips to optimize your real estate social media strategy.
DON’T be inactive on social media
Just being present on social media isn’t enough to increase your brand awareness and online reputation. You need to regularly post content and interact with people in order to retain followers and gain new ones.
DO use videos
Videos are the most powerful form of content for improving your online visibility. The stats don’t lie: 65% of people are visual learners, and 90% of information transmitted to the brain is visual.
Facebook videos alone have over 8 billion views per day, so you should definitely share them on your page. If you’re not familiar with video editing programs, you can also make a slideshow with pictures from the property, its location and its surroundings (if it’s a house), or its interior decor (if it’s an apartment).
DON’T forget about Instagram
Instagram is the perfect place to share photos related to apartments, properties, and surroundings.
Sending emails
In the past, a real estate agent’s most profitable relationships were with their sphere of influence. This meant that more business came from people they knew and had worked with in the past, such as friends, family, and past clients. A sphere of influence can be a great way to build your business, but it does have limits. You rely on the success of those people to increase your own success.
With today’s technology and marketing tools, you don’t have to depend solely on your past clients for business anymore. Email marketing is one of the most effective ways for real estate agents to reach out to new leads and nurture existing relationships. Whether you’re working to build your sphere or connect with potential buyers and sellers, you can use email marketing to generate new leads and close more deals.
It’s the perfect way to get in touch with past clients, warm leads, and even people who have never worked with you before.
With the right email marketing plan, connecting with people in your database is simple. You can even personalize the emails you send so each person gets a message that’s written just for them.
Email marketing is also an easy way to automate some of your prospecting tasks so you can spend less time doing manual outreach and more time closing deals.
This process may seem a little bit simple, and that’s ok! Online marketing is unlike any other type of marketing in that it can be done by anyone, with no experience necessary. And remember: the more time and effort you put into your online presence, the better your results will be. This is something that many agents have been doing lately.
